our process

Each month, we choose 20 high profile businesses in the Cape Fear Region. These businesses will receive a copy of our “B2B Collaborative Zine”

The B2B Collective Zine showcases our local partners, and offering their services to potential customers, encouraging them to use local products/services for their business needs.

  • Email Notification: On the 15th of every month, all participating service providers and product vendors will receive an email listing the local businesses targeted for advertising in the upcoming month.

  • Opt-In/Opt-Out Decision: You have a 5-day window to decide whether to participate in that month's advertising. This flexibility ensures you can manage your marketing budget effectively.

    • If you opt out: You will not be featured in the next month's zine. However, you'll continue to receive monthly emails to make future participation decisions.

    • If you opt in: You will be directed to a payment page. Here, you must submit your digital advertisement and any discounts or offers you're providing. This information is required to include your business in the forthcoming zine.

  • Submission and Design: After the 5-day decision period ends, we compile the content for our zine. Our design team then crafts the next month's edition and forwards it to our printing partner to ensure distribution starts by the first of the month.

  • No Subscription Required: Participation is on a month-by-month basis without any subscription or recurring payment. This model gives you the freedom to advertise based on your current marketing strategy and budget, targeting potential local business partners as you see fit.